Navigating the Business Landscape

by Najaa Abd Mubin, Nor Siah Jaharuddin, Khairunnisak Latiff

Publisher - UPM Press

Category - General Academics

Navigating Business Landscape is a comprehensive guide designed to unpack the diverse and evolving challenges businesses face across various sectors and regions. This book brings together expert insights and research across eight impactful topics, from the role of technology in consumer decisions to the psychological well-being of frontline workers. Each chapter is crafted to deepen readers' understanding of critical factors shaping modern business strategies, with a unique focus on regional and industry-specific contexts, making it an essential resource for students, professionals, and policymakers seeking actionable knowledge in today’s global marketplace.

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