FROM BLAND TO BRAND THE UNIVERSITY'S BRANDING MAKEOVER GUIDE

by Nicole Fu Chew Xiang

Publisher - UPM Press

Category - General Academics

In today’s highly competitive higher education landscape, universities must stand out to attract top students. This book provides a strategic guide to building a strong university brand identity, with a special focus on Malaysian institutions. Through in-depth analysis and practical strategies, Dr. Nicole Fu Chew Xiang helps readers communicate their university’s unique value proposition, differentiate from competitors, and establish an emotional connection with prospective students.

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